With Apple's announcement that the company will enter the auto industry autonomous, it should be a catalyst to accelerate the creation of something new in the industry. In the mobile phone industry, Apple has pioneered many new things, then, as a great supply network which in the end to make the business a success in the market.
self driving industry is seen as an opportunity for many other companies in all industries to expand their business model. Morgan Stanley estimates it will save $ 488 billion for the cost of accidents per year by 2022 and an additional gain of $ 507 billion in productivity that we can do something more useful as discuss business opportunities while we commute in a car.
Google car is the best view of what we can expect to be embedded in a car driving, smart sensors and radar. Google does not work alone. Four years after the company unveiled its first project of self-driving car, Google released the names of its partners.
Roush, a small company based in Michigan assembled outside the car. LG Chemical, LG's Korean subsidiary will make the batteries. Other companies such as Continental, Bosch, and Frimo ZFLS will the powertrain, brakes and steering wheels, respectively.
The most contradictory to use in the car driving component LIDAR. LIDAR is used in aviation to trace around and it does not come cheap. Therefore, it is still questionable whether it is suitable for use in the car driving. Google is apparently underway to as LIDAR said Tesla LIDAR that is too expensive for a car driving and probably goes to the high-tech cameras as alternatives to LIDAR.
Velodyne was a company that began building the subwoofer technology in the old days, however, he began to LIDAR since he was 10 years ago and became the leader market. So far, the company has built three different products 80,000 $ sensor used by some trucking companies, a model of $ 32,000 and the last is a $ 8,000 model that released last year and is a size of a palm.
Quanergy just enter the LiDAR market claims that it is able to reduce the price to $ 100 in 2018.
Mobileye, a company based in Israel, who is working with Tesla among other car manufacturers to make high-tech cameras that is an alternative to LIDAR. The company is able to offer full hardware and software that includes 360-degree view around the car and cost less than $ 1,000.
Regarding the brains of self driving cars, it is the flea treatment. Some familiar chip makers such as Qualcomm and Samsung apparently moves to the automotive industry. Other known manufacturer of chips, Nvidia is also changing to produce chips behind video games to cars.
Tesla, Google and Delphi is reported to buy chips from Nvidia. However, it is reported that the manager of Nvidia deep learning which is the center of self driving went to work for Apple.
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