Volvo and Microsoft have announced that the two companies will work together to make autonomous cars, using data to study consumer behavior in order create useful services for consumers and the development of a technology that can learn by itself, as well as improving the process of buying a car as their main objective.
Bjorn Annwall, senior vice president of marketing, sales and services to Volvo, which is owned by Zhejiang holding Geely Group in a telephone interview with CNBC, said that the technology would transform when he came to autonomous cars, connectivity and the car buying process. He added that they believed that this would happen because it is naturally the technology and the automotive industry approached to explore this together.
Last month, South Korea electronics giant LG has announced that the company will provide key elements for the next Chevrolet Bolt electric car in General Motors. Apple and Google are also reported to come with their own version of driverless cars Google already testing them on public roads in the United States.
Volvo recently unveiled Concept 26, the model of the interior of the car without a driver. However, it is still unclear how Microsoft and Volvo would work together to make the concept a reality. One thing is certain, when a potential car owner walk in the showroom Volvo car, he or she will be presented with HoloLens, increased Microsoft's reality helmet, to see the car in 3D. The helmet will project 3D images so real objects; consumers will be able to change the colors on a Volvo car in the showroom. All this is done to improve the customer experience when we want to buy a new car.
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