JD Power, an automotive research firm conducted a study on how the new owners of Car use their vehicles within 0 days of purchase and found that at least 20% of them never used 16 of the 33 measured technological features. The study generated a report which is known as Report 2015 Driver Vehicle interactive experience.
According to the study 43% ignored the human voice link concierge for directions or restaurant reservations, 38% have not taken advantage of the car's ability to use the wireless link to create an internet hotspot while the other 35% have not tried the automatic parking system Approximately one third of the total number of respondents said not to use the HUD display that speed of information among other information, and 32% of them ignored embedded applications in the infotainment system such as Yelp or Pandora.
Kristin Kolodge, a general manager of research on the interaction of the driver to JD Power said that in many cases, the owners simply prefer to use their smartphone or tablet because it met their needs as they were familiar with the unit and it is precise. She added that connectivity technology in the vehicle was not used resulted in millions of dollars of loss of value for consumers and manufacturers.
Kolodge noted that 14 million vehicles will be sold to consumers this year which means that at least 2.8 million consumers pay for technology they do not use and, therefore, they are more likely to throw some of the technologies in their next purchase.
It seems that people start using the technology if they see the real benefit of using it.
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