Apple trying to buy the rights to BMW i3

Apple trying to buy the rights to BMW i3 -

Apple is reported to be interested in buying the rights to BMW i3. It seems that the company wants to use the technology of the i3 for its own autonomous car. The most interesting question now that BMW will allow Apple to do?

Normally, the general procedure of business, companies do not share his success secrets to other companies, let alone auto industry that requires technical aspect produce the best technology for its own product, unless something interesting to them too. For example, BMW and Toyota offer, the Toyota gain access to BMW CFRP production process in exchange for the BMW access to Toyota's hybrid technology. In this way, both companies will benefit.

The agreement for BMW and Apple will probably work if Apple offers something that BMW could not reject. Therefore, what might Apple gave BMW? One answer is autonomous car. However, it is less likely to occur as BMW is also working on it, and Apple's new in this field, although it has already succeeded with his computer, smartphone and smartwatch software and hardware. Another possible answer is that BMW to work with Apple to produce an Apple i3 edition will equipped with special features that is available anywhere. In this way, BMW is able to increase sales for i3.


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