A story written by Thomas Bartman studying disruptive innovation at Harvard Business School think tank concludes that Tesla disturbing not, but rather a classic holding innovation. Tesla product offers better performance that the product previously published by the same company at a higher price which makes sense if you take a closer look. The story appeared there two weeks in August Harvard Business Review.
According Bartman real breakthrough innovation for electric power is actually electric vehicles and low-speed electric commercial vehicles. These vehicles are most likely popular in the future because they are emission-free and are easy to use in the streets increasingly congested major cities. They are currently sold by companies such as GEM and often not seen on public roads. The disadvantage of these vehicles is that there are no safety requirements so that the maximum speed limit in New York is 25 miles per hour, if you move slowly while others move then in a higher speed than the possibility of you getting hit in the intersection is higher.
Therefore, to say Tesla is disruptive is not quite correct, without Tesla so there is no competitive advantage in the automotive industry, and therefore other companies such as General Motors would be launched in 2011 Chevy Volt or announced 0-mile Chevy Gras EV electric car battery and the automotive industry will not develop now.
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